Coordinator: Assist. Prof. Dr. Başak Esin KÖKTÜRK GÜZEL

The Marketing AI focuses on bringing artificial intelligience solutions on marketing problems through research and development. Our main research topics are

  • Customer segmentation,
  • Price optimization,
  • Demand Prediction

Some of the projects we focus on are listed below

  • Prediction of the computer fault from complaint text
  • Automatic labeling of clothing categories
  • Spare part recommendation system for automative industry